LJ Roma 1962

High “made in Italy” jewelry

PHILOSOPHY

``Artitude``

Artitude is the ability to express oneself artistically, to think creatively.

Art has always had an important impact on the life of Mr. Pasini, through which he finds continuous creative influences.

Art and artworks, both historical and contemporary blend together in a single innovative concept called “Artitude”.

PHILOSOPHY

``Artitude``

Artitude is the ability to express oneself artistically, to think creatively.

Art has always had an important impact on the life of Mr. Pasini, through which he finds continuous creative influences.

Art and artworks, both historical and contemporary blend together in a single innovative concept called “Artitude”.

Craftmanship means imperfection
and imperfection creates the unique.

Biography

Creative and contradictory mind since 1962
A continuous battle between realism and passion.

Enthusiast of art and creativity since he was a kid, today lj is the definition of his creative space, a brand without rules through which he openly express himself.

Skilled as a goldsmith since the age of 14, he is the embodiment of LJ Roma 1962, brand of Artifex Spa.

Armando Pasini

FOUNDER OF LJ ROMA 1962

Craftmanship means imperfection
and imperfection creates the unique.

Biography

Creative and contradictory mind since 1962
A continuous battle between realism and passion.

Enthusiast of art and creativity since he was a kid, today lj is the definition of his creative space, a brand without rules through which he openly express himself.

Skilled as a goldsmith since the age of 14, he is the embodiment of LJ Roma 1962, brand of Artifex Spa.

Armando Pasini

FOUNDER OF LJ ROMA 1962
VALUES

LJ ROMA
1962

Made in Italy

Stones, metals, sketches, all expertly designed and assembled in Italy

Artitude

“Artitude” is the attitude to feed the concept of art in all its forms.

Uniqueness

Each of our jewels is unique, as the handcrafted production is always imperfect.

Origins of the Brand

As early as 1995 when Artifex Spa became a great reality in the B2B jewelry panorama, the idea of expanding into B2C was an unstoppable desire of Armando Pasini.

This desire found reality in lj, “a place where you can freely show your artitude” as Mr. Pasini likes to define it.

Contact us or come
to visit us in our boutique

We would be happy to meet you, email us or visit us in our Flagship Store in Rome