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Via-Sacra-LJ-roma-1962-4

Via Sacra

Seta-LJ-roma-1962-9

Seta

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Venere

Camelia- Anello1-Insta-min

Camelia

Aurora 7

Aurora

LJ roma 1962 Brio Collection 5

Brio

CHAPTER 01

Via Sacra

From the valley of the Roman Forum to the Capitol Via Sacra celebrated the victorious generals in battle.

If the via appia is the most iconic of the consular streets, within the city “queen street” is the via sacra.

Tito Livio said “et facere et parti fortia romanum est” that translated means “it is in the core of a roman to perform as well as to suffer mighty things”.

And it’s precisely like a roman that LJ pays homage to its city with the Via Sacra Collection.

CHAPTER 02

Seta

Through its travels from East to West, brought stories and legends of Empresses and came to us to tell us about its wealth.

Legend has it that silkworm breeding is the work of the Chinese Empress Xi Ling Shi.

In 3000 B.C. while she was walking in her garden on a spring afternoon, the young ruler noticed a strange caterpillar.

Touching it with her fingers, it climbed on her and with a very thin and shiny thread began to weave a ring around her finger.

CHAPTER 03

Venere

The union between the sea and the Gods gave her life. A golden beach bloomed on her arrival. A cart of gems came down from heaven and made her a divinity.

Aphrodite, or Venus to the Romans, was the Goddess of beauty and love. She was so named from the Greek “Afros”, literally means foam as according to legend, she was born in Spring from the foam of the sea.

Legend has it that Venus, once emerged from the waves, was pushed ashore by Zephyrus, until she landed on the island of Cyprus.

CHAPTER 04

Camelia

Zephyr was dazzled by it and Venus decided to punish it. For many long years its perfection remained hidden on a distant island. Until finally, a ship brought it back to us.

When Vulcan, God of fire, surprised his wife Venus frolicking with Mars, the episode sent him out of his mind, and he ordered Cupid, her son, to be punished severely

“Whip him, that rude man! And to scourge him, use branches of roses till the thorns tear his skin! “

This request obviously shocked the other Gods, such was the cruelty towards a child. It was then that Flora came up with an idea. She orders Zephyr to fly to the Earth where the sun was rising and asked him to collect the branches of a plant with red flowers but with a thornless stem.

CHAPTER 05

Aurora

Northern lights reflected on the shields of the Valkyries trace the road that connects men to the gods. The invisible takes color in the night of the Vikings.

In Norway, the Northern Lights belong to the ancient times of the Vikings. This ancient civilization said that these lights were the reflection of the sun on the shields of the Valkyries.

These warriors of the Norrena mythology, were virgins that the god Odin sent in battle to choose the men to take to Walhalla, the afterlife.

CHAPTER 06

Brio

Greatness and power rise from ancient Celtic ashes. From Hallstatt to La Thene decorative art inspired Europe. Brio reflects the radiance of a forgotten people.

Their mastery of metalworking has created a new era.

This art is in continuous evolution, which has crossed the handles of weapons and then ready to flourish around the necks of queens and priestesses.

Brio is LJ Roma 1962’s homage to this people, symbol of great craftsmanship and creativity.

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